Powersports / Automotive / RV

F&I Training and Protection Products for Powersports, Automotive and RV Dealers

Long-term F&I performance depends on three things working together: the menu, the process and the people. We develop all three as one system so your results keep growing year after year.

3 Markets served
6 Lines of work

What We Offer

Three markets, and F&I does not behave the same in each

We work each market on its own terms, with products, menus and training built for the buyer in front of you.

01

Powersports

Powersports is built on passion and relationships. Riders are buying the fun they've been looking forward to, often from a dealership they'll return to for years. We teach your team to guide each customer with confidence, explaining protection in a way that builds trust and keeps them riding.

02

Automotive

F&I drives your per-unit gross more than any other department in the building. We teach your team proven presentation methods that move past routine habits. That way every customer understands their options and the F&I office reaches its full potential.

03

RV

RV buyers are planning years of travel, and their coverage deserves a clear explanation. We train your team to slow the conversation down and walk customers through long-term protection, so every presentation fits the size of the investment.

Our approach

Training, process and product, built together

We build every part of your F&I office to fit the others: a menu designed for your buyers, a handoff that holds on a busy Saturday, training on that exact menu, and material the next hire can learn from.

Then we stay with your team after launch. Weekly training, deal audits and month-end performance reviews keep every piece working together.

We work the product, the process and the people together.

Explore More

Six lines of work

Each is available on its own, and all six are designed to work together. Start with one, or start with an assessment across all six.

Our process

Three steps to lasting results

  1. Assessment

    We start with a complete review of your menu, documentation, sales-to-finance handoff and performance numbers. You receive an honest, detailed evaluation of your F&I office and a clear picture of where your greatest opportunities are.

  2. Build and train

    We build a menu around the products your customers value most, then train your team on that menu inside your dealership. An Apex Writers Specialist provides consistent on-site coaching, so every lesson carries into the next deal.

  3. Grow together

    Our partnership continues well beyond launch. Weekly training, deal audits and month-end performance reviews keep your team sharp, and our training materials give every new hire a strong start from day one.

Taking dealers to new heights

Start with an assessment of your F&I office. We tell you what we find, whether or not you hire us.