01
We tell you what we find
The assessment reports what we actually saw, plainly, including when the answer is that you do not need us. You get the findings whether or not you hire us.
Who we are
About Apex Writers
We work with powersports, automotive and RV dealers on the F&I side of the business, the part that happens after the customer has already decided to buy. Single-point stores and groups.
What we believe about F&I
The F&I office is one of the most valuable departments in any dealership, and it deserves the same attention as the showroom floor. When the menu, the process and the team are built with intention, every customer receives a clear, consistent experience and the dealership earns the results it works for.
We believe great training is a partnership, not a one-time event. Lasting improvement comes from consistent coaching, practice and follow-up, so the skills your team learns become the way your F&I office operates every day.
That is why Apex Writers develops the product, the process and the people together. With an Apex Writers Specialist on site, weekly training and month-end performance reviews, we stay with your team long after launch, so your results keep growing year after year.
Our Process
How we work
Four things are true of every engagement, and they are the ones worth knowing before you get in touch.
02
It is built on your store
Your menu, your system, your mix, your market. Your people train on the material they use every day, so it carries straight onto the next deal.
03
The material stays with you
Everything we build stays with your store. When someone new joins the office, they learn from the same material as the rest of the team.
04
We work all three markets separately
Powersports, automotive and RV buyers finance differently, keep the unit for different lengths of time and claim differently, so each market gets its own products, menu and presentation.
Where we work
Most of the work happens in your building. An assessment means one of us in your F&I office, looking at real deals as they are written.
For stores that deliver to buyers in other states, we review the paperwork against the rules where each unit is going as well as your home state. It is one of the first things we look at.
Start with an assessment
The menu, the paperwork, the handoff and the numbers. We tell you what we find either way.